Language is an important part of human connection and helps connect businesses with customers worldwide. Through translation, companies are able to raise awareness of their products, services, and goals and attract new customers with different tastes, opinions, and from different cultures.
Translation also affects intercultural communication, but how it does so will be discussed later in this article. Before that, we should know what intercultural communication is.
Intercultural communication – meaning
Intercultural communication deals with communication between different cultures. So when two or more people from different cultural backgrounds communicate with each other, it is called intercultural communication. This kind of communication is a necessary part of today’s world, in different areas: in business, in school, and also when traveling. It’s interesting to stay for a coffee and talk to a person you didn’t know that much about their cultural background.
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Intercultural communication is very important for many reasons, some of which are listed below:
- Helps to deal more effectively with cultural differences
- By getting different ideas from people from other cultures, you can develop your products more easily
- Helps to build harmonious relationships and avoid conflicts
- Helps to communicate information accurately and appropriately
- Helps to deal with international customers and employees
- For anyone who works with people from other cultures helps to avoid misunderstandings and even insults
Intercultural communication also plays an important role in business, because the goal of business today is more than ever to expand globally. Therefore, companies today should invest in website localization, app localization, software localization, and professional translation, and train their employees in this important aspect of work.
But what is the relationship between intercultural communication and translation?
Translations play a huge role these days, connecting people around the world, helping companies develop and export their products, and turning them into customers around the world. The benefits of translations are that you can spread new information and knowledge, promote your work, meet new people and share your ideas with the whole world.
Some of the benefits of translation are listed below:
- Helps reach a wider audience
- Helps in creating a common understanding
- Helps in various fields such as tourism, travel, legal, and other fields
Translation also plays a major role in intercultural communication. It is especially important for communication between two speakers who speak different languages and belong to different cultures. Intercultural communication relies heavily on translation. In intercultural communication, translators are free to choose words to describe concepts during the translation process. But what translation methods should be used to enable good communication?
There are several methods of translation: literal translation, communicative translation, semantic translation, and adaptation. Each of the methods requires expertise and should be chosen carefully.
If you run a business and your goal is to expand worldwide, you can use simultaneous translation to speak with an international client. This translation happens after you hear just a few words in one language, and are able to speak what is said to a target audience or person in another language flawlessly during an ongoing dialogue. When you work with a translator from this program (simultaneous translation degree program), you will benefit greatly because they are knowledgeable about different languages, customs, history, politics, economics, current events, science and technology, environmental protection, and various other topics for the respective countries and are very professional in this job.
Simultaneous interpretations use a simultaneous interpretation console, which is an electronic box with audio connections for the interpreter’s headset and the interpreter’s microphone. Interpreting with the help of simultaneous translation equipment will distribute information to many people in a professional manner. This set of equipment also includes lighting, fans, chairs, and possibly internet and power connections.
High-quality and professional translations will make your business between people with different cultures a successful process, leaving no room for misunderstanding, which is the most important thing.
Conclusion
Translations are a crucial component in the international expansion of your business. Professional translations allow you to expand your business, reach a large audience, disseminate information, and interact with people from different cultural backgrounds. There is no room for misunderstanding in cross-cultural communication when simultaneous translations are used, and information is passed on correctly. Working with a translator is another important aspect, and by collaborating with a professional translator you will benefit a lot as a company.
