Having an online ordering app for your company is a great way to expand your reach and get more orders from customers. But, if you don’t promote the app, no one’s going to know that it even exists.
The only way to constantly bring new customers, have them download the app and use it, is by making it worth their time. There are plenty of ways to go about it, like having multiple paying methods to cater to different customers and holding discounts like Kids’ Meals for less than $5.00.
Here are some easy and effective ways to market your restaurant’s online ordering app.
Provide an Incentive to Download
One of the most powerful tried and true tactics for getting customers to do what you want is by offering a worthwhile initiative. This is popularly in the form of giving away tokens for each time they order, and providing a free meal when a customer reaches a specific amount.
Additionally, many restaurant apps also have a discount for first-time users or run offers on weekends to encourage more sales. No one will say no to free food and plenty of mouthwatering options.
Offering enticing promotions or giving new customers free items will help you stand out among your competition and spur app downloads.
Post About the App on Social Media
Social media marketing is by far one of the most effective ways to reach a larger audience to inform them of your restaurant and online ordering app. If you already have a good social media presence, all you need to do is tell the people about your app via posts and weekly updates.
Some third-party food delivery apps nowadays take a lot of commission for delivery. Showing your customers an ordering app that is cheaper and more efficient will make them want to order. The best part is that they can order from the comfort of their home.
Advertise Using Flyers and Posters
There’s certainly a lot you can do to promote your app online, but don’t forget about your offline restaurant just yet. Printing posters and signs announcing the opening of your new app will let your new customers and regulars know they can order online if they want to.
You can display signs at your register or in your drive thru window so all customers are aware of it. At the same time, you can train your staff to tell customers about the app and discounted prices or offers on it.
Make Sure the App Runs Smoothly
Apps that run better and are optimized tend to rank higher in mobile app stores, giving them a higher score. If your mobile has a low score, people might be discouraged from downloading the app.
Optimizing your restaurant’s app on app stores also includes researching what keywords, title, and description to use. For instance, if you use the keywords “pizza delivery in Florida”, your restaurant’s app will appear in the search results to people that search for pizza restaurants in the area.